From the new york times bestselling author of how we decide comes a sparkling and revelatory look at the new science of creativity. How creativity works, jonah lehrer originally published. Jonah lehrer is a contributing editor at wired and a frequent contributor to the new yorker. Jonah lehrer did you know that the most creative companies have centralized bathrooms. Its all in your imagination in his new book, imagine, jonah lehrer explores the art and science of original thinking from shakespearean tragedies to the invention of. Lehrer uses case studies like 3ms and pixars innovative corporate cultures and bob dylans songwriting habits to frame scientific findings about the. He writes the head case column for the wall street journal and regularly appears on wnycs radiolab. How creativity works is the third nonfiction book by jonah lehrer, published in 2012. How creativity works book online at best prices in india on.
How creativity works from the worlds largest community of readers. Lehrer studied neuroscience at columbia university and was a rhodes scholar. An article in tablet magazine revealed that in his bestselling book, imagine. How creativity works thank you for taking the time to read this article. Fabrications acknowledged, a bestseller is withdrawn the. Jan 01, 2012 this is a book that tries to do more than describe how creativity works. Imagine how creativity works, by jonah lehrer nytimes. Booklist in his new book on creativity, lehrer how we decide presents captivating case studies of innovative minds, companies, and cities while tying in the latest in scientific research. How creativity works, lehrer sends dispatches from labs where neuroscientists are charting our creative brains and tours companies where managers are manipulating work conditions to boost innovation. Splicing together research studies with anecdotes about artists and inventors, he makes a nebulous case for the notion that there is. Creativity has always been somewhat of a mystery, something that comes down from somewhere or out of somewhere, randomly and unexpectedly. Imagine how creativity works by jonah lehrerurban turban. Shattering the myth of muses, higher powers, even creative types, jonah lehrer demonstrates that creativity is not a single gift possessed by the lucky few. How creativity works in this groundbreaking book, bestselling author jonah lehrer reveals the science behind the creative process, lending transparency to our most important mental talent.
Imagine is a great introduction for anyone curious about the nature and dynamics of creativity. Lehrer explains the creative process based on quality scientific research which means that we are now able to understand the process of. Thereafter, he built a media career that integrated science and humanities content to address broad aspects of human behaviour. Jonah lehrer is a columnist for the wall street journal, a feature writer for the new yorker, and the author of the bestselling books proust was a neuroscientist 2007 and how we decide 2010 his new book, imagine. The book was published in multiple languages including english, consists of 279 pages and is available in hardcover format. Joshua foer, author of moonwalking with einstein lehrer writes with verve, creating an informative, readable book that sparkles with ideas. In jonah lehrers previous book, the decisive moment, he argued that a psychopath, lacking empathy, suffers from a broken amygdala.
A variety of different thought processes and approaches to problemsolving have been explored in this book. The harvard book store in cambridge had sold well over a hundred copies of jonah lehrers nonfiction bestseller imagine. His engrossing investigation of creativity and its sources makes imagine his best book yet. Jonah richard lehrer born june 25, 1981 is an american author who fabricated and misused quotations and facts. Lehrer uses case studies like 3ms and pixars innovative corporate cultures and bob dylans songwriting habits to frame scientific findings about the brain and. Jonah lehrer tells many stories like this in imagine. In jonah lehrers ambitious and enthralling new book, we go in search of the epiphany.
Why jonah lehrers imagine is worth reading, despite the problems. A selfregarding howto guide through the creative process. I began reading this book, fascinated by some of the ideas, and not knowing much about dylans history or creative process, or the medical research lerher. How creativity works by jonah lehrer houghton mifflin harcourt flummoxed by an intractable problem. Imagine that you are reading a seriously flawed book. Apr 03, 2012 the books breezy methodology makes for some problems its often difficult to tell just how representative a study or survey, cited by the author, might be but mr. Along with admen, his examples come from famous musicians.
If you have enjoyed this summary of jonah lehrers imagine. The subtitle of lehrers book is how creativity works. How creativity works is a fun, engaging study of creativity. In his illuminating new book, the journalist jonah lehrer. However, cspan only receives this revenue if your book purchase is made using the links on this page. Combining cuttingedge neurological research with the ageold mystery of how and when inspiration strikes, jonah lehrers imagine. Proust was a neuroscientist 2007, how we decide 2009, and imagine. It explores brain science, and creativity and its social aspects. The main characters of this non fiction, psychology story are dan wieden, anne adams. Imagine is another great book on the act of creativity and cultivating creative thinking. Imagine should appeal to everyone, not just because of lehrers compelling writing style but also because it puts paid to the idea that creativity is a gift enjoyed only by the lucky few. Lehrer had publicly apologized for taking some of his previous work from the wall street journal, wired and other.
It also tries to provide a blueprint for how we can foster creativity, and this is where i think the author goes too far. By july 2012, the book had been recalled by its publisher due to factual inaccuracies. How creativity works, his main point here is that creativity and innovation arises when we freely mingle within diverse ideas, but sometimes it seems like hes too busy boosting for entrepreneurs and big cities, and he lets that get in the way of his central thesis. Its all in your imagination in his new book, imagine, jonah lehrer explores the art and science of original thinking. That the color blue can help you double your creative output.
In his new book, imagine, jonah lehrer explores the art and science of original thinking from shakespearean tragedies to the invention of. How creativity works, by jonah lehrer the new york. Shattering the myth of creative types, lehrer shows how new research is. We can all be more creative, we just need to know how. His writing has also appeared in nature, the new york times magazine, scientific american, and outside.
Not many writers can make plausible links among musicians bob dylan, yoyo ma and david. How creativity works, tackles a topic to which greater good devoted a special issue in 2009, entitled why make art. That ive been able to use some of the tips for increasing my creativity and its amazing the thoughts that i have and actually write down. April 2, 2012 by michiko kakutani what makes the cartoon light bulb of creativity go off over someones head.
It is a well written book although i would have preferred to see more sources and evidence rather than the anecdotal tour that he presents the problem. I listened to the author on npr and i just had to go out and buy it. But lehrers preoccupation is much broader than just arthe starts imagine by describing how proctor and gamble came up with the swiffer, a floorcleaning product. Author of how we decide how creativity works jonah lehrers new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers. Along with admen, his examples come from famous musicians and poets, obscure scientists, even large corporations. The main characters of this non fiction, psychology story are dan wieden. Jonah lehrer resigns from the new yorker after making up. The books breezy methodology makes for some problems its often difficult to tell just how representative a study or survey, cited by the author, might be. Apr 29, 2012 to purchase the book at, please click here. How creativity works 9780547386072 by lehrer, jonah and a great selection of similar new, used and collectible books available now at great prices.
Full of exercises, practical examples, and illustrations, steal like an artist is a mustread book to inspire the creativity in you. He recounts the sometimes surprising origins of hugely. The author of two previous books, proust was a neuroscientist and. Adapted excerpts have run in the new yorker and the wall street journal, but heres another glimpse of whats inside. How creativity works or just have a thought, please free to leave a comment below. What is the catalyst for groundbreaking inventions and innovative breakthroughs. Everyday low prices and free delivery on eligible orders. Joshua foer, author of moonwalking with einstein jonah lehrers new book confirms what his fans have known all along that he knows more about science than a lot of scientists and more about writing than a lot of writers. May, 2012 jonah lehrer tells many stories like this in imagine.
1007 1422 339 1293 1387 1238 1192 267 432 783 373 570 1187 801 453 1156 880 1253 177 1020 1244 506 1014 887 412 716 1216 810 1367 568 953 546 1117 663 542